Usability or Emotionality? An investigation of influencing factors

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Usability and emotionality are fundamental aspects of user experience. However, creating a product design that is both usable and emotional is a challenge for product developers, particularly due to the competing goals of both aspects. In order to make a user-oriented decision between a more usable or emotional product design, product developers need a deep understanding of what is important to the user in different usage situations. Consequently, factors influencing the perceived importance of usability and emotionality of users need to be identified. The results of this research were published in the Journal of Engineering Design.
https://doi.org/10.1080/09544828.2022.2142902